Appeal to emotion

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An appeal to emotion (sometimes personal appeal or argumentum ad personam) is a logical fallacy that occurs when a debater attempts to win an argument by trying to get an emotional reaction from the opponent(s) and/or audience, e.g. eliciting fear or outrage. It is generally characterized by the use of loaded language and concepts (God, country, and apple pie being good concepts, homosexuality, drugs, and crime common bad ones). In debating terms, it is often effective as a rhetorical device, but is dishonest as a logical argument, since it often appeals to listeners' prejudices instead of being a sober assessment of a situation.

Emotional appeal overlaps with other fallacies such as argumentum ad populum, appeal to consequences, appeal to shame, appeal to force, appeal to fear, and poisoning the well.

The fallacy is an informal fallacy.

Acceptable use

There are times when appealing to people's emotion is acceptable. This is usually when attempting to motivate people, rather than influence or alter their beliefs. Occasionally, this may still be unsound, particularly if the emotions being appealled to have little to do with the action that the appeal intends to motivate.[1]



Won't somebody please think of the children?!
—Helen Lovejoy, The Simpsons

Children are more often than not toddled out as an appeal to emotion. From pictures of starving children to motivate people to give to charity to using them as any excuse to ban things that children shouldn't even be aware of (porn, for example), they are repeatedly paraded in front of audiences to appeal to their emotional protective instincts, often overriding anyone's sense of rationality. "For the children" or "think of the children" as emotional appeals have been used with success in passing political motions such as Proposition Hate in California. More recently, conservatives have been pushing anti-trans bathroom laws, ostensibly to protect children from trans people (cis people never ever molest childrenDo You Believe That?). One case of a bill titled specifically for this emotional appeal is the Protecting Children from Internet Pornographers Act of 2011,Wikipedia's W.svg which would require ISPs to store and provide the government with backlogs of every user's online activity on demand. By titling it that way, it makes it easy to claim opponents are in favor of child pornography even if they're talking about the privacy implications and 200 million dollar burden it imposes on private ISPs.


As with children, cute animals override most people's sense. Even if the pictures of animal testing put out by PETA are 50 years out of date, they still provoke an emotional response rather than a reasoned one when trying to assess cruelty in animal testing. This is also the reason PETA tried to rename fish "sea kittens", which resulted in the word getting the 2009 title of "Most Unnecessary Word of the yearWikipedia's W.svg" by the American Dialect Society.


See the main article on this topic: Pathos gambit

The ever-prevalent "hysterical woman" caricature is a particularly ironic form of emotional appeal (combined with poisoning the well) as it automatically dismisses the opponent's argument as being entirely based on it regardless of their actual argument, even more so as most perpetrators of this argument claim to be completely rational. The target doesn't even have to be female, but we all know being motivated by emotion is a female trait.

See also

External links


  1. See the Fallacy Files for more info.